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Health Fitness Nutrition

Come One, Xome All To Health Fitness Nutrition

Sports Nutrition Market Size to Hit Around US$ 85.7 Bn by

Ottawa, May 27, 2022 (GLOBE NEWSWIRE) — Regional Snapshot

The prevalence of obesity and diabetes in many people across the US is attracting these people to the fitness centers. Increased illnesses, the rise in the economy and a change in the consumer’s preference for organic and natural sports nutrition are expected to drive the market in the North American region. The most lucrative country for the growth of the sports nutrition market is expected to be the US. It will show a good growth during the forecast period as there are a growing number of fitness centers, health clubs and emergence of various fitness classes that are helping in the growth of the sports nutrition market in the US. The worldwide lockdown during the pandemic has helped in creating an awareness regarding the fitness and health across many nations and the awareness regarding the plant derived ingredients, which could be used in the Sports Nutrition segment has also led to the growth of the market. The trend of vegan diets has also increased a demand for vegan products.

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Soy protein and pea protein are having a positive impact on the growth of the sports nutrition market. The world’s top producers of sports nutrition are based in UK and hence the European sports nutrition market is expected to grow during the forecast. Prevailing chronic illnesses and lifestyle disorders in the country are expected to drive the market. The Asia Pacific market is also expected to grow at a good rate due to the changes in the lifestyle and a growth in the adoption of healthy products.

Report Highlights

  • On the basis of the product type, the supplements segment is expected to grow during the forecast. Protein supplements such as whey protein or soy, hemp, rice and pea proteins is driving the market. The availability of large variety of protein supplements in many stores will lead to a growth in the market.
  • On the basis of application, the post workout segment is expected to grow during the forecast as it helps in repairing and maintenance of the muscle mass. An increasing awareness regarding the consumption of post workout supplements is estimated to drive the segment growth.

Scope of the Report

Report Attributes Details
Market Size in 2021 USD 44.43 Billion
Revenue Forecast by 2030 USD 85.7 Billion
CAGR 7.57% from 2022 to 2030
Largest Market North America
Fastest Growing Region Asia Pacific

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Market Dynamics


The rise of health clubs and fitness centers across many nations and the membership offers that they are providing is increasing the market for the sports nutrition. There’s a great demand for flavored drinks from the various sports enthusiasts, and the manufacturers also. Developing such products in order to cater the demand of the sports nutrition, various flavors are introduced by manufacturers. Energy bars and beverages, which are tasty, are also provided as an offering to the market.


Use of banned ingredients and stimulants are creating a negative image of the Sports Nutrition segment. The use of prohormones or anabolic steroids will restrict the growth of the sports nutrition market. Excessive consumption of sports nutrition in terms of supplements could lead to an increase in the intake of calories. So this is expected to restrain the growth of the Sports Nutrition segment.


There’s a growing preference from the customers for a green label organic products. Vegan products that contain simple organic substances or natural substances with no artificial flavors or artificial chemicals is trending, and the consumers are preferring this products more. Stringent clean labels and rules from various governments are providing opportunities for the growth of the market in various domains. Various sports events are a great platform for promoting and distributing these products. Sports events also help in creating an awareness regarding the products. Increasing health clubs and fitness centers across the globe have resulted in the growth of this market.


The availability of counterfeit products and cheap products pose a challenge for the growth of the sports nutrition market. The high cost of production of protein supplements also hinders the growth of the market. Another challenge for the growth of the market is the products that are appealing to the young generation that are environment friendly. Also, the companies need to improve their products in order to provide natural and healthy products. Meeting the demand of the diverse and expanding consumer base happens to be the greatest challenge in the growth of the sports nutrition market.

Recent Developments

  • GenTech Holdings Inc an emerging leader in the high-end premium coffee and functional foods marketplace, announced the acquisition of NXTBAR LLC in june 2021.
  • For the 2020-21 season of the Hero Indian Super League FC Goa announced Optimum Nutrition, one of the leading sports nutrition and fitness supplements brand in India, as its official nutrition partner.

Market Segmentation

By Product

  • Sports Supplements
    • Protein Supplements
    • Vitamins
    • Minerals
    • Amino Acids
    • Probiotics
    • Omega -3 Fatty Acids
    • Carbohydrates
    • Detox Supplements
    • Electrolytes
    • Others
  • Sports Drinks
    • Isotonic
    • Hypotonic
    • Hypertonic
  • Sports Food
    • Protein Bars
    • Energy Bars
    • Protein Gels
  • Meal Replacement Products
  • Weight Loss Products

By Application

  • Pre-workout
  • Post-workout
  • Weight Loss
  • Others

By Formulation

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Gummies

By Consumer Group

By Consumer Group by Activity

By Distribution Channel

  • Brick and mortar
    • Specialty Stores
    • Small Retail Stores
    • Fitness Institutes
    • Grocery Stores
    • General Discount Stores
    • Discount Clothing Retailers
  • E-commerce

 By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa (MEA)

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