• Tue. Dec 5th, 2023

Health Fitness Nutrition

Come One, Xome All To Health Fitness Nutrition

E.A.R.N – Your gateway to optimal health

Hit the gym, stay hydrated, eat more nutritious food, cut the sugar and junk out, and minimise using technology before bed – Aren’t these steps that pop up during general discussions on achieving good health? While it’s all valuable advice, changing times have brought more awareness and perspective on what truly constitutes good health. And it will open your eyes to how you have been approaching it so far versus how you should look at it in the modern-day realm of how good health is being defined. A recent report by McKinsey, Feeling good: The future of the $1.5 trillion wellness market, reveals that consumers are spending more on wellness today than ever before. The wellness industry is currently a $1.5 trillion market globally. It goes on to discuss how consumers today view holistic wellness under six wellness dimensions- health, fitness, nutrition, appearance, sleep, and mindfulness.

Exercise, Attitude, Rest & Nutrition

The WHO constitution states: “Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” To this tune, nutrition brands like Nutrilite, the world’s no 1 selling vitamins and dietary supplement brand, for over eight decades, have been promoting the concept of holistic well-being through its E.A.R.N philosophy which rests on 4 key pillars – Exercise, Positive Attitude, Rest, Nutrition. Nutrilite, by Amway India, has been continuously striving to help people achieve their health and wellness goals.


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Embracing the HOLISTIC approach

The first two crucial factors that make the top of the health and wellness list and always have, are diet and exercise. Adequate exercise/physical activity is key in reducing the risk factors for several diseases and chronic conditions, including strokes and diabetes. It improves brain function and supports cardiovascular health, muscular fitness, bone health and body composition. All this combined further helps elevate mood, increase energy levels and improve sleep quality, leading to a healthier and happier life.

A well-balanced and nutritious diet, meanwhile, is your body’s fuel. If it’s rich in a variety of whole grains, lean proteins, healthy fats and plenty of fruits and vegetables, it provides all the essential nutrients one needs and helps us perform at our peak. It also lowers the risk of obesity, heart disease, stroke, diabetes and certain types of cancer. It also helps in digestion, boosting immunity, supporting muscles, strengthening bones, and supporting brain function. The benefits are endless, and they all support the healthy growth of the body and mind. However, most of the time, the food we eat does not help meet the nutritional requirements, and therefore we need to make up for it with nutrition supplements. With rising awareness around this, there is also an increase in consumers opting for nutrition supplements which is evident from a recent report that states that the Indian dietary supplements market is expected to reach INR 958.1 Billion by 2028, exhibiting a growth rate (CAGR) of 13.5% during 2023-2028.

But how often do we also focus on keeping a positive attitude that supports good mental health and getting adequate rest or a good night’s sleep? – These too are key to attaining holistic health along with exercise and diet. Did you, for instance, know that relaxation and proper sleep can lower your risk for certain health conditions, reduce stress and support your body’s immune response? It helps your brain function, better, including your memory, allowing you to process the information you previously took, preparing you to absorb new information. A well-rested mind also has a sharper focus, can think more clearly and make better choices.

Understanding the importance of having a positive attitude, physical exercise, nutrition and rest, Amway Direct Selling Partner, Vibhor Suri and his team have constantly focused on holistic health and are propagating this in their communities. “Exercise not only helps with fat burning but also releases endorphins which make you feel happier. It further encourages you to keep engaging in healthy activities. Similarly, a positive attitude also helps harbour happy hormones, which lead to sustaining healthy habits.”

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Amongst the plenty of approaches that you can adopt to achieve your holistic well-being, a very crucial component to consider is nutrition. It is known that with changing lifestyles and eating habits, we are not able to have a well-balanced diet that meets our nutritional requirements, and therefore incorporating supplements can support this journey to achieving optimal health.

Another Amway Direct Selling Partner Sayani, who works as a financial analyst and is also a fitness enthusiast, believes in the purpose of helping people stay healthy. While sharing her own transformational journey towards a healthier life, Sayani recounts her experience with PCOS, a prevalent condition among women, which led to various health issues, including weight gain. Determined to find a solution, Sayani, who was then pursuing nutritional science, decided to put it into practice. She adjusted her dietary habits to ensure proper nutrition intake through a well-balanced diet, and additionally, she started with supplements such as protein, multivitamins, and omega along with her diet to fill the nutritional gap. She dedicatedly followed this for a few months and achieved a remarkable outcome as her subsequent ultrasound revealed the complete resolution of ovarian cysts. This encouraged Sayani to continue with her journey to maintain optimal health and also gave her the purpose of helping others to achieve their wellness goals.

“It is not only about one aspect of a healthy lifestyle. While exercise is important, giving your body adequate fuel to function is crucial. Therefore, the right nutrition with a well-balanced meal along with the right supplementations and rest is the key to optimal health. I realized this during my own fitness journey and ensured that I incorporate all of these aspects in my regime”, says Sayani.

Sayani Sahu RESIZED

To bridge the gap between people’s nutritional requirements and to support them in achieving their holistic wellness goals, Nutrilite, one of the leading health and wellness category leaders, has been working proactively for several decades. Talking about Nutrilite’s optimal health philosophy, Mr Ajay Khanna, Chief Marketing Officer, Amway India, shares: “It is important to meet the body’s regular nutritional needs as it provides us with energy, supporting normal growth, development and ageing, leading to overall health and well-being. While we continue to bring our best offerings to our consumers through our flagship brand Nutrilite, the world’s No.1 selling vitamins and dietary supplements brand, which brings together the best of nature and the best of science, we have kept our focus on Nutrilite’s four key pillars – E.A.R.N. It advocates a holistic approach to wellness with proper exercise, positive attitude, adequate rest along with a well-balanced, healthy diet and nutrition”.

With the rising awareness around self-care as the new essential, Amway India is constantly reinforcing the importance of optimal health by offering need-based recommendations to health-conscious consumers. With a strong legacy of over 80 years in perfecting the plant-based approach to supplementation, Nutrilite, continuously strives to offer a robust product portfolio which is well-poised to cater to the growing nutrition needs of today’s consumers. For example, Nutrilite All Plant Protein Powder, Nutrilite Daily, Nutrilite Salmon Omega 3 softgels and Nutrilite Cal Mag D Plus, amongst others, are known to meet the daily nutritional requirements for a healthier life.

Additionally, keeping in mind the needs of Indian consumers, Amway India also offers Nutrilite Traditional Herbs range comprising of Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha, Nutrilite Amlaki, Vibhitaki & Haritaki and Nutrilite Madhunashini Shunti & Twak, Nutrilite Vasaka, Mulethi and Surasa and Chyawanprash by Nutrilite to support immunity, mental agility, vitality, digestive health, glucose and respiratory health.

With a well-rounded and holistic approach to health, there’s always a better chance of achieving your wellness goals. So, if you have been moving towards cultivating a happy and healthy life, E.A.R.N it the holistic way. Because balancing the “four pillars” of E.A.R.N – Exercise, Attitude, Nutrition and Rest – are most likely to better your chances of feeling good and living a better, healthier life.



Disclaimer: The views/suggestions/opinions expressed in the article are the sole responsibility of the experts and the brand concerned. This should not be considered a substitute for medical advice. Please consult your treating physician for more details. This article has been produced on behalf of Amway by Times Internet’s Spotlight team.


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